Gummo is the wedding photography practice of Yahir Ramses, built around an artistic, refined, and emotionally driven approach to documenting weddings. We created a brand identity that translates his distinct photographic perspective into a professional visual system rooted in editorial structure, nostalgia, and timelessness

Gummo is the wedding photography practice of Yahir Ramses, built around an artistic, elegant, and emotionally driven point of view.
The project began with a clear tension: while his photography sought to move away from traditional wedding imagery, his communication still did not reflect the level of professionalism, sensitivity, and authorship present in his work.

We developed an identity capable of translating that vision through a clean, structured, and contemporary editorial language. The typographic system, compositions inspired by cinematic posters, a color palette connected to film and memory, and a symbol built around the idea of light create a visual system that balances romance, nostalgia, and precision.
The result is a brand designed to present Gummo as a photographic practice with a distinct point of view: sensitive, refined, and timeless.

● Metepec. Edo de Mex.